Sunshine Kids Radian SL Takes Center Stage at ABC Show

RADIAN SL™ TAKES CENTER STAGE AT ABC SHOW
Sunshine Kids Unveils New Convertible Car Seat with Un-Paralleled Safety

SUMNER, WA – September 11, 2009 – Sunshine Kids, manufacturer and marketer of travel solutions for the children of today’s families, is proud to introduce at ABC Kids Expo 2009, its newest launch – the Radian SL™. Radian SL (which stands for SuperLATCH™) is the first seat that accommodates children rear-facing to 45 lbs and the first seat to use lower anchors / LATCH use beyond 48 lbs, all the way to 80 lbs. It is also the first car seat tested far above government standards to secure a child from birth up to the highest weight limits; 45 lbs. rear-facing and 80 lbs. forward-facing.

63% of unsafe child seat installations are caused by the seatbelt not properly securing the child seat. In 2002, vehicles and child seats began to incorporate the LATCH attachment system (Lower Anchors and Tethers for Children) as a way to simplify and improve the safety of child seat installations. But limitations of child seat design and hardware prevent LATCH installations with children over 48 lbs. As demand continues for higher-capacity seats (i.e. for children above 48 lbs), a growing number of child seats cannot be installed with LATCH, once again requiring the use of seatbelts.

The Radian’s steel alloy frame combined with SuperLATCH allows installation for a child up to 80 lbs using LATCH – either vehicle lower anchors alone, or with top tether. No seatbelt is ever required. SuperLATCH combines high-strength connectors, Steelweave™ webbing and a new Easy-Tite™ adjuster to provide exceptionally strong, simple and easy car seat installations. The Radian’s steel alloy frame and new SuperLATCH system are both NCAP crash tested up to 80 lbs which makes Radian not only the strongest car seat, but now the easiest to install for any weight child.

“The Radian SL convertible car seat was designed to fit today’s lifestyle, not the over-priced, over-sized excess of yesterday,” stated Brad Keller, president, Sunshine Kids Juvenile Products. “We’re a no-nonsense car seat and you’ll find our best features ‘under the hood’ but our testing methods are never hidden. We’ll share all our protocols and results, proving we go beyond what any other manufacturer does”

The Radian SL will be available at specialty retail accounts beginning October 15, 2009 in the following models:

• Radian65SL™ $229.99
• Radian80SL™ $269.99
• RadianXTSL™ $299.99

In addition to the new Radian SL launch, Sunshine Kids will also be introducing 14 new car seat fashions for 2010 at the ABC trade show as part of a comprehensive makeover for our seats. Now they will be stronger and prettier! Who could ask for more?

About Sunshine Kids Juvenile Products
Sunshine Kids manufactures, markets and sells travel solutions for the children of today’s families. With innovative product designs and unparalleled safety testing, Sunshine Kids conveniently secures and protects children through every stage of your journey. With more than a decade of experience, Sunshine Kids is recognized by consumer and trade organizations for its unique functionality and thoughtful design in 39 countries worldwide, while maintaining offices in the U.S., Canada, the United Kingdom and Germany. For more information on the renowned Radian and Monterey car seats and travel accessory line, visit www.skjp.com.

For More Information Contact:
Kathy Laux, Marketing Director
253-859-5700, ext 122
kathy.laux@skjp.com