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For Immediate Release

Santa Maria, CA – Prince Lionheart’s award-winning feeding, nursery, play and travel lines have expanded, introducing beautiful, yet functional products for 2010 – keeping true to its core values.

Feeding: The space-saving Compact Drying Station , the multi-purpose Universal Drawer Organizer and the sleek Deluxe Drying Station , are perfect additions to any parents’ kitchen. Not only do they look fantastic, they are also durable and do an excellent job fitting baby bottles, utensils and food. What’s best? They were also carefully designed for style, quality and longevity – allowing for use long after baby has grown.

The Silicone Bottle Upgrade Kit also joins the Feeding Line, created especially to convert the award-winning Silicone Bottles into sippy cups. As some parents may discover, switching from a bottle to a sippy cup may be difficult as baby has become accustomed to his/her bottle. The Silicone Bottle Upgrade Kit comes with 3 spill-proof silicone spouts and 3 handles, allowing for baby to continue using the familiar bottle which leads to an easier transition to a sippy cup.

Nursery: Health care professionals recommend the back sleeping position as the safest for Babies to reduce SIDS. The Back To Sleep Positioner will give parents peace of mind, knowing this remarkable product will help their little one sleep comfortably and safe.


Travel:
Budget savvy parents can opt to keep their cars protected with the Basix Seat Saver. With practically the same benefits of the 2-Stage Seat Saver, the Basix foregoes the high-density foam and detachable parts while keeping same function.


Play:
Keeping up with style the Chop Balance Bike and the Whirl Balance Scooter. All of Prince Lionheart’s balance bikes are transitional ride-on

toys that teach toddlers and pre-schoolers balance, steering, coordination and postural development.I nstead of worrying about pedals, toddlers can straddle these toys and focus on fun while cultivating their fine and gross motor skills!

The Chop was designed in appearance to mimic a cool motorcycle, and the Whirl a chic, pink motor scooter: attributes which set them apart from others on the current market. Aesthetically appealing to parents, fun for toddlers, the Chop and Whirl are excellent additions to the award winning toys.

Chop Balance BikeSome products now available. All products will be released by the 2nd quarter of 2010.

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