CHARLOTTE, N.C., June 28, 2010 — Britax today announced a full redesign and relaunch of its line of best-selling convertible car seats. The new line offers Superior 360 Degree Protection with Revolutionary Head Safety Technology that dramatically reduces the risk of head injury and provides complete protection from all sides in the event of a vehicle crash.

 Head safety is critical because even tiny increases in head excursion — the distance the head travels forward during the crash — can exponentially increase the risk of head injury. Head injury is the leading cause of death for children up to 12 years old involved in vehicle crashes and comprises 65 percent of injuries in both frontal and side impact crashes, according to Child Injury Led Design and Children’s Hospital of Philadelphia. With this in mind, Britax designed its new line to help prevent real world injury for children and make it that much easier for parents and caregivers to use their children’s car seats correctly each and every time. 

 Unprecedented Head Safety

 “Many parents don’t realize the violence of a crash. Even if a child is restrained in a car seat, his head can be thrown violently forward in a collision. Should his head make contact with the back of the front seat he can be seriously injured,” said Ron Marsilio, vice president of engineering and new product development for Britax. “We are on a never-ending mission to engineer car seats to be as safe as they can possibly be, especially when it comes to protecting the head. That’s why we designed Britax Revolutionary Head Safety Technology to minimize head excursion and help protect the child from injury.”

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Industry Launches New Initiative to Secure Drop Sides with Free Immobilization Devices

WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission (CPSC), with the cooperation of seven firms, is announcing voluntary recalls of more than two million cribs to address drop-side hazards and other hazards that affect the safety of young children. The recalling firms are providing consumers with free repair kits to immobilize the drop sides or other remedies. Do not attempt to fix these cribs with homemade remedies.

The drop-side and fixed-side crib recalls announced today are of units manufactured between 2000 and 2009 by the companies listed below. Consumers should contact these firms directly for the appropriate remedy:

• Child Craft, (this firm is out of business): Fixed-Side | Drop-Side
• Delta Enterprise Corp., of New York, N.Y.
• Evenflo, of Miamisburg, Ohio
• Jardine Enterprises, of Taipei, Taiwan
• LaJobi, of Cranbury, N.J.
• Million Dollar Baby, of Montebello, Calif.
• Simmons Juvenile Products Inc. (SJP), of New London, Wis.

“Cribs should be the safest place in the home for infants and toddlers,” said CPSC Chairman Inez Tenenbaum. “CPSC is committed to addressing the hazards with cribs and to restoring parents’ confidence that their child will have a safe sleep.”

CPSC continues to actively investigate various cribs for potential drop-side and other hazards as part of a larger effort by the agency to rid the marketplace and homes of unsafe cribs. CPSC staff is also working on a new mandatory standard to make cribs safer, which is targeted for completion in 2010.

The Juvenile Products Manufacturers Association (JPMA) has also launched a new crib safety initiative. The listed manufacturers are providing free drop-side crib immobilization kits to prevent the drop side from detaching, plus replacement hardware and assembly instructions for cribs manufactured by participating firms. These materials are available free to any consumer by request.

The firms involved in today’s recalls are providing immobilization devices or other remedies as part of JPMA’s crib safety initiative. Consumers can visit JPMA’s website, www.cribsafety.org, for a list of participating manufacturers and for downloadable materials about ensuring that children have a safe sleep.

The immobilization devices, which will be available in the next few weeks, should be attached to keep the drop side from detaching from the cribs. Immobilization devices are not a solution for cribs with broken or damaged drop-side hardware. If your drop-side hardware is broken, contact the manufacturer for an alternative remedy.

CPSC issued a warning last month alerting parents and caregivers that there can be deadly hazards associated with drop-side cribs. Nine million drop-side cribs have been recalled over the past five years. CPSC staff has determined drop-side cribs generally have a tendency to be less structurally sound than cribs with four fixed sides.

Drop-side crib incidents can also occur due to incorrect assembly or age-related wear and tear. Age is a factor in the safety of any crib. At a minimum, CPSC staff recommends that you not use a crib that is older than 10 years. Many older cribs do not meet current voluntary standards and can have numerous safety problems.

Important Message from CPSC:

The safest place for your baby to sleep is in a crib or bassinet depending on their age. If your crib has been recalled or it has missing, broken or loose parts, find an alternate safe sleep environment intended for a baby. If your baby is less than six months old and is not yet able to push up to his/her hands and knees, you can put your baby to sleep in a bassinet. Make sure your bassinet has not been recalled. Here’s a list. Also, you can use a play yard.

Do not put additional bedding such as pillows, thick quilts, comforters or anything plush into your baby’s sleeping space. More babies die every year from suffocation in plush sleeping environments than from defective cribs. Always place your baby on his or her back to reduce the risk of Sudden Infant Death Syndrome (SIDS).

Visit CPSC’s Crib Information Center for more information on Crib Safety and Recalls.

WASHINGTON, D.C. – WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission and Health Canada, in cooperation with the firm named below, today announced a voluntary recall of the following product. Consumers should stop using products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.

Name of product: CYBEX 2.GO Infant Carriers

Units: About 2,700 in the United States and 400 in Canada

Distributor: Regal Lager Inc., of Kennesaw, Ga.

Hazard: A shoulder strap slider buckle can break, posing a fall hazard to babies.

Incidents/Injuries: The firm has received three reports of broken buckles. No injuries have been reported.

Description: This recall involves CYBEX 2.GO infant carriers. “CYBEX” is embroidered on the fabric covering on the top of the head support. “2.GO” is printed on an orange tag near the head support. They were sold in the following colors: chili, indigo, purple and slate.

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CHARLOTTE, N.C., May 24, 2010 — Drawing on its history of thoughtful engineering, leading car seat and stroller manufacturer Britax introduced today the B-READY, a versatile and stylish modular stroller equipped to meet the growing family’s needs. The B-READY can be converted from a single child system to a two-child or twin system utilizing any combination of seats, bassinets and infant car seats in 14 possible configurations. This allows little ones to be secured comfortably in various appropriate positions on the stroller, also making it easy for parents to watch them as they rest or sleep. B-READY is the most comprehensive stroller on the market with single-child configurations and the option to expand it for infant twins or two children. As a result, this stroller helps ensure that parents will “be ready” as their families grow.

“For years parents and caregivers have relied on Britax for the thoughtful details that make life on the go easier and safer,” said Jon Chamberlain, president of Britax USA. “Our product designers know that parents want products with extended life spans that can grow with their family. The B-READY was designed with more options when traveling with one or two children. The result is a feature-rich and adaptive stroller design inspired by how parents hold and connect with their children.”

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