CHARLOTTE, N.C., June 28, 2010 — Britax today announced a full redesign and relaunch of its line of best-selling convertible car seats. The new line offers Superior 360 Degree Protection with Revolutionary Head Safety Technology that dramatically reduces the risk of head injury and provides complete protection from all sides in the event of a vehicle crash.

 Head safety is critical because even tiny increases in head excursion — the distance the head travels forward during the crash — can exponentially increase the risk of head injury. Head injury is the leading cause of death for children up to 12 years old involved in vehicle crashes and comprises 65 percent of injuries in both frontal and side impact crashes, according to Child Injury Led Design and Children’s Hospital of Philadelphia. With this in mind, Britax designed its new line to help prevent real world injury for children and make it that much easier for parents and caregivers to use their children’s car seats correctly each and every time. 

 Unprecedented Head Safety

 “Many parents don’t realize the violence of a crash. Even if a child is restrained in a car seat, his head can be thrown violently forward in a collision. Should his head make contact with the back of the front seat he can be seriously injured,” said Ron Marsilio, vice president of engineering and new product development for Britax. “We are on a never-ending mission to engineer car seats to be as safe as they can possibly be, especially when it comes to protecting the head. That’s why we designed Britax Revolutionary Head Safety Technology to minimize head excursion and help protect the child from injury.”

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Child passenger restraint requirements vary based on age, weight and height. Often, this happens in three stages: infants use rear-facing infant seats; toddlers use forward facing child safety seats; and older children use booster seats.

Many laws require all children to ride in the rear seat whenever possible, and most states permit children over a particular age, height or weight to use an adult safety belt. First offense fines for not complying with a state’s child passenger safety laws vary from $10 to $500. Some states also use driver’s license points as an additional penalty for noncompliance.

All 50 states, the District of Columbia, Guam, the Northern Mariana Islands and the Virgin Islands require child safety seats for infants and children fitting specific criteria.

47 states and the District of Columbia require booster seats or other appropriate devices for children who have outgrown their child safety seats but are still too small to use an adult seat belt safely. The only states lacking booster seat laws are Arizona, Florida and South Dakota.

5 states (California, Florida, Louisiana, New Jersey and New York) have seat belt requirements for school buses. Texas will require them on buses purchased after September 2010.

To view the full list of state requirements here at the Governer’s Highway Safety Association.

Sources: Insurance Institute for Highway Safety (IIHS) and State Highway Safety Offices.

NEW FRONTIER® 85 HARNESS-2-BOOSTER™ KEEPS CHILDREN IN A FIVE-POINT HARNESS LONGER

Britax booster offers children greater protection and better fit

CHARLOTTE, N.C., February 22, 2010 — Britax is introducing a new combination booster seat that offers the highest harnessed weight and height capacity in the industry. The Frontier® 85 Combination Harness-2-BoosterTM with True Side Impact Protection® allows children to remain in a five-point harness up to 85 pounds with a seated shoulder height of up to 20 inches. As a belt-positioning booster, the seat can accommodate children up to 120 pounds and 65 inches tall.

Designed to keep children in a five-point harness for as long as possible, the Frontier 85 helps safely graduate children who are at least 2 years old and weigh at least 25 pounds from their convertible car seats. The True Side Impact Protection technology on the Frontier 85 includes deeper side walls, and works to distribute crash forces, shield from vehicle intrusion, contain the head and body, and keep the head, neck and spine aligned. This is important because one in four of all motor vehicle crashes that involve children occur from the side, and these crashes result in a significantly higher injury rate than front or rear crashes.

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Report Date :  January 18, 2010 at 01:16 PM
NHTSA CAMPAIGN ID Number:  02C053000

Manufacturer: DOREL JUVENILE GROUP

Component: CHILD SEAT: HARNESS

Potential Number of Units Affected: 54400

Summary: These Dorel Juvenile Group (DJG) child restraint systems, manufactured from march 15 to august 1, 2002 with 6 panel wellington webbing harnesses, fail to conform to the requirements of federal motor vehicle safety standard no. 213, “child restraint systems.” the uv stabilizer used in the webbing may not adequately protect it from deterioration by ultraviolet rays.

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Instructions for installing Britax Chaperone Infant Carrier into Baby Jogger City Mini Stroller using adapter strap

Adapter strap S832000 included in Britax Chaperone Infant Carrier box

Step 1
Install adapter strap around left and right side tube of stroller. Slide webbing through opening in metal clip and pull tight.

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RADIAN SL™ TAKES CENTER STAGE AT ABC SHOW
Sunshine Kids Unveils New Convertible Car Seat with Un-Paralleled Safety

SUMNER, WA – September 11, 2009 – Sunshine Kids, manufacturer and marketer of travel solutions for the children of today’s families, is proud to introduce at ABC Kids Expo 2009, its newest launch – the Radian SL™. Radian SL (which stands for SuperLATCH™) is the first seat that accommodates children rear-facing to 45 lbs and the first seat to use lower anchors / LATCH use beyond 48 lbs, all the way to 80 lbs. It is also the first car seat tested far above government standards to secure a child from birth up to the highest weight limits; 45 lbs. rear-facing and 80 lbs. forward-facing.

63% of unsafe child seat installations are caused by the seatbelt not properly securing the child seat. In 2002, vehicles and child seats began to incorporate the LATCH attachment system (Lower Anchors and Tethers for Children) as a way to simplify and improve the safety of child seat installations. But limitations of child seat design and hardware prevent LATCH installations with children over 48 lbs. As demand continues for higher-capacity seats (i.e. for children above 48 lbs), a growing number of child seats cannot be installed with LATCH, once again requiring the use of seatbelts.

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This was sent to us by Sandie of Britax:

Sometimes something happens that reminds us of how our work helps other people in ways we forget in our day to day responsibilities. 

It’s a powerful story about  the extraordinary courage of the Partenfeld family surrounding  a horrific accident that occurred this past Memorial Day.  The video serves as a great reminder of the importance of proper car seat installation as well.

Fast Tube by Casper

FOR IMMEDIATE RELEASE
For More Information Contact:
Kathy Laux, Marketing Director
(888) 336-7909, ext. 122
Sunshine Kids’ Radian65 Proves It Won’t Crack Under Pressure
SUMNER, WA – July 8, 2009 – Last week’s freak collapse of the five-story Centergy parking deck in Midtown Atlanta left onlookers, bystanders and victims alike stricken with awe as it was revealed that not a single person was harmed in the crumble that damaged or destroyed a total of 38 vehicles.

But for Sarah Maglione, whose vehicle was among those destroyed, the spectacle had only just begun. Her SUV was parked on the structure’s second level when the incident occurred; it was the thirtieth vehicle pulled from the wreckage. “I had three floors of a parking garage collapse on top of my car,” Maglione said. “It is flattened beyond belief.”

The particular that astounded her further: the fact that her child’s car seat, a Sunshine Kids Radian65 positioned on the passenger side of the back seat in her SUV, completely withstood the force of the collapse and upheld its section of the car, as well.

“Amazing,” Maglione said. “That thing did not bend an inch,” referring to her Radian65 car seat. “They are built using steel alloy frames, and I always heard they were the strongest. Now I know it.”

Radian®, by Sunshine Kids Juvenile Products, is constructed with an exclusive steel alloy frame for superior impact protection. Seven-inch-deep, high-impact-grade engineered sidewalls reinforced with EPS foam provide superior side impact protection, absorb crash energy and protect the child from intrusions making it the strongest car seat available. Radian is a convertible car seat built to protect children between 5 and 65 pounds.
The Radian® car seat line is available through independent juvenile stores across the US and Canada, as well as the Sunshine Kids Juvenile Products web site (www.skjp.com).

Sunshine Kids Juvenile Products is the manufacturer of more than 80 innovative juvenile products, including car seats, storage solutions, and related travel and stroller accessories, designed to facilitate today’s on-the-go family lifestyle and assure the maximum in safety protection.

For more information on this product, additional photos or to see the Radian’s crash testing video, email Kathy Laux at kathy.laux@skjp.com or call (888) 336-7909.

Shown in Matrix

CHARLOTTE, N.C., July 6, 2009 — The newest child safety seat from Britax® — the Parkway® SG belt positioning booster — introduces the SecureGuard™ Seat Belt Anchor. The SecureGuard — also known as an anti- submarining clip — helps prevent the child from sliding under the lap belt (or submarining) during a collision, reducing the risk of abdominal injury. The Parkway SG easily converts to a backless booster while maintaining the SecureGuard feature, and fits children from 40 pounds and 38 inches up to
120 pounds and 63 inches.

“The Parkway SG was designed with safety features that provide greater protection for children who have outgrown harnessed child safety seats,” said Sebastiaan Selders, product manager at Britax. “The SecureGuard clip and its strap connect the seat base to the lap-belt portion of the vehicle’s lap-shoulder belt between the child’s legs to effectively create a four-point harness. This additional point of contact stops the child from sliding under the lap portion of a vehicle’s seat belt.”

The advanced safety features of the Parkway SG also help absorb energy in a crash, offering maximum safety to children. When used with the seat back, the Parkway SG provides Britax True Side Impact Protection® Read the rest of this entry »

Britax Chaperone - Cowmooflage, Savanah, Red Twill

The new Britax Chaperone infant carrier is now at your local Baby News store.

Click here to read at very detailed “first look” at the Britax Chaperone by Carseatblog.com.

Britax Chaperone $100 Rebate
Buy both the new Chaperone infant carrier and soon to be released (Aug 1,2009) Chaperone stroller and get $100 back from Britax. Click here for the full details.

Features:

• True Side Impact Protection distributes crash forces, shields from vehicle intrusion, contains the head and body, and keeps the head, neck and spine aligned to limit injury
• Anti-Rebound Bar stabilizes child seat by minimizing rotational forces associated with front and rear collisions

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