For Immediate Release

Santa Maria, CA – Prince Lionheart’s award-winning feeding, nursery, play and travel lines have expanded, introducing beautiful, yet functional products for 2010 – keeping true to its core values.

Feeding: The space-saving Compact Drying Station , the multi-purpose Universal Drawer Organizer and the sleek Deluxe Drying Station , are perfect additions to any parents’ kitchen. Not only do they look fantastic, they are also durable and do an excellent job fitting baby bottles, utensils and food. What’s best? They were also carefully designed for style, quality and longevity – allowing for use long after baby has grown.

The Silicone Bottle Upgrade Kit also joins the Feeding Line, created especially to convert the award-winning Silicone Bottles into sippy cups. As some parents may discover, switching from a bottle to a sippy cup may be difficult as baby has become accustomed to his/her bottle. The Silicone Bottle Upgrade Kit comes with 3 spill-proof silicone spouts and 3 handles, allowing for baby to continue using the familiar bottle which leads to an easier transition to a sippy cup.

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We would like to welcome Kids N Cribs in Brentwood, CA to the Baby News Family. I am sure you have seen their name before if you have been Googling for baby gear. Kids N Cribs has been providing their consumers expert knowledge and quality service for 27 years. We are excited to have them in our growing family and look forward to a long and rewarding relationship.

NEW FRONTIER® 85 HARNESS-2-BOOSTER™ KEEPS CHILDREN IN A FIVE-POINT HARNESS LONGER

Britax booster offers children greater protection and better fit

CHARLOTTE, N.C., February 22, 2010 — Britax is introducing a new combination booster seat that offers the highest harnessed weight and height capacity in the industry. The Frontier® 85 Combination Harness-2-BoosterTM with True Side Impact Protection® allows children to remain in a five-point harness up to 85 pounds with a seated shoulder height of up to 20 inches. As a belt-positioning booster, the seat can accommodate children up to 120 pounds and 65 inches tall.

Designed to keep children in a five-point harness for as long as possible, the Frontier 85 helps safely graduate children who are at least 2 years old and weigh at least 25 pounds from their convertible car seats. The True Side Impact Protection technology on the Frontier 85 includes deeper side walls, and works to distribute crash forces, shield from vehicle intrusion, contain the head and body, and keep the head, neck and spine aligned. This is important because one in four of all motor vehicle crashes that involve children occur from the side, and these crashes result in a significantly higher injury rate than front or rear crashes.

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We would like to welcome Tiny Tots Boutique in Campbell, CA to our Baby News Family. Tiny Tots brings the same core traits as all our Baby News Stores, expert knowledge, friendly service & enthusiam for the juvenile specialty store business. These traits are what keeps a Baby News Store a leader in the juvenile industry. We are grateful for Tiny Tots joining the Baby News Family and look forward to a long and rewarding relationship.

About Tiny Tots
Tiny Tots Boutique has been in business sine 1994 and started as a natural children’s clothing boutique. Since then they have expanded to provide a wide selection of products for moms and baby’s and educational classes regarding diapering, baby wearing, potty training, car seat inspections and more to help educate new mother’s.

www.tinytots.com

RADIAN SL™ TAKES CENTER STAGE AT ABC SHOW
Sunshine Kids Unveils New Convertible Car Seat with Un-Paralleled Safety

SUMNER, WA – September 11, 2009 – Sunshine Kids, manufacturer and marketer of travel solutions for the children of today’s families, is proud to introduce at ABC Kids Expo 2009, its newest launch – the Radian SL™. Radian SL (which stands for SuperLATCH™) is the first seat that accommodates children rear-facing to 45 lbs and the first seat to use lower anchors / LATCH use beyond 48 lbs, all the way to 80 lbs. It is also the first car seat tested far above government standards to secure a child from birth up to the highest weight limits; 45 lbs. rear-facing and 80 lbs. forward-facing.

63% of unsafe child seat installations are caused by the seatbelt not properly securing the child seat. In 2002, vehicles and child seats began to incorporate the LATCH attachment system (Lower Anchors and Tethers for Children) as a way to simplify and improve the safety of child seat installations. But limitations of child seat design and hardware prevent LATCH installations with children over 48 lbs. As demand continues for higher-capacity seats (i.e. for children above 48 lbs), a growing number of child seats cannot be installed with LATCH, once again requiring the use of seatbelts.

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WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed.
Name of Product: Jump ‘n Jive™ Doorway Jumpers

Units: About 2,400

Manufacturer: Graco Children’s Products Inc., of Atlanta, Ga.

Hazard: The recalled doorway jumpers include detachable toys that are attached to the jumper straps with strips of hook and loop fabric. The strips of fabric are not permanently attached to the toys and can become detached during use, posing a choking hazard.

Incidents/Injuries: The company has received one report of a child removing the fabric strip and placing it in his/her mouth. No injuries have been reported.

Description: The recalled doorway jumper includes an interactive musical dance mat and two detachable toys. The model number, 1755544, appears on the carton UPC label and on the underside of the jumper tray. The doorway jumpers were sold from April 2009 through July 2009.

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WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed.

Name of Product: BabyBjörn® Babysitter Balance and BabyBjörn® Babysitter Balance Air bouncer chairs

Units: About 6,500

Importer: BabySwede LLC, of Cleveland, OH.

Manufacturer: BabyBjörn AB, of Sweden

Hazard: Small, sharp metal objects found in the padded area of the bouncer chair can protrude, posing a laceration hazard to children.

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WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed.
Name of Product: Evenflo Switch-A-Roo Telephone Toys

Units: About 25,000

Manufacturer: Evenflo Co. Inc., of Miamisburg, Ohio

Hazard: A mirror decal attached to the toy can peel away, posing a potential choking hazard.

Incidents/Injuries: None reported.

Description: The recall involves Evenflo Switch-A-Roo telephone toys made between October 2008 and June 2009. The model number is 6391911.

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FOR IMMEDIATE RELEASE
For More Information Contact:
Kathy Laux, Marketing Director
(888) 336-7909, ext. 122
Sunshine Kids’ Radian65 Proves It Won’t Crack Under Pressure
SUMNER, WA – July 8, 2009 – Last week’s freak collapse of the five-story Centergy parking deck in Midtown Atlanta left onlookers, bystanders and victims alike stricken with awe as it was revealed that not a single person was harmed in the crumble that damaged or destroyed a total of 38 vehicles.

But for Sarah Maglione, whose vehicle was among those destroyed, the spectacle had only just begun. Her SUV was parked on the structure’s second level when the incident occurred; it was the thirtieth vehicle pulled from the wreckage. “I had three floors of a parking garage collapse on top of my car,” Maglione said. “It is flattened beyond belief.”

The particular that astounded her further: the fact that her child’s car seat, a Sunshine Kids Radian65 positioned on the passenger side of the back seat in her SUV, completely withstood the force of the collapse and upheld its section of the car, as well.

“Amazing,” Maglione said. “That thing did not bend an inch,” referring to her Radian65 car seat. “They are built using steel alloy frames, and I always heard they were the strongest. Now I know it.”

Radian®, by Sunshine Kids Juvenile Products, is constructed with an exclusive steel alloy frame for superior impact protection. Seven-inch-deep, high-impact-grade engineered sidewalls reinforced with EPS foam provide superior side impact protection, absorb crash energy and protect the child from intrusions making it the strongest car seat available. Radian is a convertible car seat built to protect children between 5 and 65 pounds.
The Radian® car seat line is available through independent juvenile stores across the US and Canada, as well as the Sunshine Kids Juvenile Products web site (www.skjp.com).

Sunshine Kids Juvenile Products is the manufacturer of more than 80 innovative juvenile products, including car seats, storage solutions, and related travel and stroller accessories, designed to facilitate today’s on-the-go family lifestyle and assure the maximum in safety protection.

For more information on this product, additional photos or to see the Radian’s crash testing video, email Kathy Laux at kathy.laux@skjp.com or call (888) 336-7909.

Shown in Matrix

CHARLOTTE, N.C., July 6, 2009 — The newest child safety seat from Britax® — the Parkway® SG belt positioning booster — introduces the SecureGuard™ Seat Belt Anchor. The SecureGuard — also known as an anti- submarining clip — helps prevent the child from sliding under the lap belt (or submarining) during a collision, reducing the risk of abdominal injury. The Parkway SG easily converts to a backless booster while maintaining the SecureGuard feature, and fits children from 40 pounds and 38 inches up to
120 pounds and 63 inches.

“The Parkway SG was designed with safety features that provide greater protection for children who have outgrown harnessed child safety seats,” said Sebastiaan Selders, product manager at Britax. “The SecureGuard clip and its strap connect the seat base to the lap-belt portion of the vehicle’s lap-shoulder belt between the child’s legs to effectively create a four-point harness. This additional point of contact stops the child from sliding under the lap portion of a vehicle’s seat belt.”

The advanced safety features of the Parkway SG also help absorb energy in a crash, offering maximum safety to children. When used with the seat back, the Parkway SG provides Britax True Side Impact Protection® Read the rest of this entry »